Jo Dodds – Social Media
Jo Dodds An introduction to the world of social media and how it can help you as an individual or you’re running a company
As a fairly unusual combination of an HR professional with digital skills and knowledge and specialist interests in employee engagement and social media, I work with companies looking to take advantage of technology and online relationship development in this social world. This could be to improve communication internally, to deliver learning and development, to enable collaboration, to promote the employer brand, to connect employees with customers, for productivity improvements, and the list goes on.
Clearly this is about the business need and development of the people, not the technology. That often means that people working with these sorts of projects in mind know what they need to do but may not have the full technical knowledge and understanding to identify, review and decide on the potential tools to use and that’s without even thinking about the implementation and actually delivering the planned results! And that’s where I come in.
I also work with home based business owners to help them to improve their productivity, organisation and wellbeing.
My social media marketing work is delivered with my associate partners, e.g. marketing consultants and training consultants. Social media doesn’t work in isolation and isn’t a strategy in itself. It is one of a range of tools that can be used to achieve business strategy. Working with other consultants ensures that our offering is an integrated approach using our specific expertise.